Profiles Updates
You can now build and activate an audience seamlessly from within Profiles!
Learn More ⟶The new Retail Data Pack looks into the retail journey of the US population. It is released as a set of pre-made Profiles decks available to all users of the Profiles and Profiles+ US datasets.
Learn More ⟶The new Media Consumption Profiles Dashbaord looks into how the US population consumes media. It is released as the first Profiles dashboard available to all users of the US datasets.
Learn More ⟶Profiles is now available in 15 additional markets
Learn More ⟶The new YouGov Perspectives Data Pack puts YouGovs very own segmentation into the spotlight. It is released as a set of pre-made Profiles decks available to all users of the Profiles and Profiles+ US datasets.
Learn More ⟶The new Media Consumption Data Pack looks into how the US population consumes media. It is released as a set of pre-made Profiles decks available to all users of the Profiles+ US datasets.
Learn More ⟶Moving forward there will be an additional ‘activity’ quota that panellists must meet before their data is included in Profiles.
Learn More ⟶Users can now view the new Profiles taxonomy in all markets
Learn More ⟶Users can now use filters and variables to define columns in their multitables
Learn More ⟶