The latest

US only: Retail Data Pack

Nov 3, 2021

The new Retail Data Pack looks into the retail journey of the US population. It is released as a set of pre-made Profiles decks available to all users of the Profiles and Profiles+ US datasets.

Learn More ⟶

Profiles Updates

Building custom variables with the interactions of two existing variables

Dec 13, 2019

Cross one variable by another with the new Interaction variable builder. Click here to learn more

Learn More ⟶

Introduction of ‘Transitioning’ variable folder(s)

Oct 25, 2019

When new variables replace legacy variables, legacy variables will now be moved to a ‘Transitioning’ folder. Click here to learn more.

Learn More ⟶

Population Estimate Calculation Update

Sep 18, 2019

Population estimate calculations now use the complete cases base size for all Filters.

Learn More ⟶

Low Base Size Warning Release

Jun 17, 2019

When analysing samples below 100, variables / data-bars will now appear grey rather than the usual blue data-bars and black text. Z-score will remain in color.

Learn More ⟶

Complete Cases Release

May 13, 2019

Complete Cases Checkbox for Custom Audiences

Learn More ⟶

Jan 1, 0001

Learn More ⟶