The latest
A new unified analysis experience
Oct 18, 2026Introducing Analyze mode, which brings Tables&Graphs and Multitables functionality together for a more streamlined and flexible workflow.
Learn More ⟶Introducing Analyze mode, which brings Tables&Graphs and Multitables functionality together for a more streamlined and flexible workflow.
Learn More ⟶Profiles Updates
Introducing Analyze mode, which brings Tables&Graphs and Multitables functionality together for a more streamlined and flexible workflow.
Learn More ⟶We've improved the Variable summaries experience, now called Explore, for a more intuitive and efficient view of your data.
Learn More ⟶We’ve introduced AI-powered search, allowing you to describe your ideal audience in natural language.
Learn More ⟶You can now build and activate an audience seamlessly from within Profiles!
Learn More ⟶The new Retail Data Pack looks into the retail journey of the US population. It is released as a set of pre-made Profiles decks available to all users of the Profiles and Profiles+ US datasets.
Learn More ⟶The new Media Consumption Profiles Dashbaord looks into how the US population consumes media. It is released as the first Profiles dashboard available to all users of the US datasets.
Learn More ⟶Profiles is now available in 15 additional markets
Learn More ⟶The new YouGov Perspectives Data Pack puts YouGovs very own segmentation into the spotlight. It is released as a set of pre-made Profiles decks available to all users of the Profiles and Profiles+ US datasets.
Learn More ⟶The new Media Consumption Data Pack looks into how the US population consumes media. It is released as a set of pre-made Profiles decks available to all users of the Profiles+ US datasets.
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