The new YouGov Perspectives Data Pack puts YouGovs very own segmentation into the spotlight. It is released as a set of pre-made Profiles decks available to all users of the Profiles and Profiles+ US datasets.
Jun 28, 2021We are excited to announce the release of a new Profiles Data Packs today. The focus of the this second Data Pack is the YouGov Perspectives segmentation.
Data Packs are designed to provide quick and easy insights into different areas and sectors of Profiles data, having relevant analyses only a few clicks away. Data Packs can be used by new and experienced users alike to explore commonly used variables and analysis using Profiles data.
Data Packs are developed iteratively by releasing Data Packs in the US as Profiles decks. They will continuously be expanded putting different areas and sectors of the data into the spotlight.
With this new data pack that is being released today as Profiles and Profiles+ decks in the US, we are bringing 6 out of the 15 Perspective segmentations to life, showing readily available analysis for these segments:
The deck is called ‘YouGov Perspectives’ and will appear as ‘Owned by YouGov’ from the 2021-06-20 Profiles and Profiles+ US datasets onwards to all dataset users
If you have further questions on the above please direct them to your YouGov contact.