The latest

Updated Profiles UI

Nov 11, 2024

An improved Profiles experience

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Profiles Updates

Removing Likes from Profiles

Aug 27, 2020

Likes data will be removed from YouGov Profiles in our US and UK datasets on September 6th, 2020

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Customise your tables and graphs for export

May 20, 2020

Hide rows/columns, reorder rows/columns and edit labels. Click here to learn more.

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Building custom variables with the interactions of two existing variables

Dec 13, 2019

Cross one variable by another with the new Interaction variable builder. Click here to learn more

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Introduction of ‘Transitioning’ variable folder(s)

Oct 25, 2019

When new variables replace legacy variables, legacy variables will now be moved to a ‘Transitioning’ folder. Click here to learn more.

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Population Estimate Calculation Update

Sep 18, 2019

Population estimate calculations now use the complete cases base size for all Filters.

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Low Base Size Warning Release

Jun 17, 2019

When analysing samples below 100, variables / data-bars will now appear grey rather than the usual blue data-bars and black text. Z-score will remain in color.

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Complete Cases Release

May 13, 2019

Complete Cases Checkbox for Custom Audiences

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Learn more about the app

Profiles is built on the Crunch platform.
More features are documented and announced on the Crunch feature blog.