US only: Retail Data Pack
The new Retail Data Pack looks into the retail journey of the US population. It is released as a set of pre-made Profiles decks available to all users of the Profiles and Profiles+ US datasets.
Nov 3, 2021The new Retail Data Pack looks into the retail journey of the US population. It is released as a set of pre-made Profiles decks available to all users of the Profiles and Profiles+ US datasets.
Nov 3, 2021We are excited to announce the release of the third Profiles Data Packs today. The focus of the this Data Pack is Retail, where we dive into how and where the US population buys clothing or groceries, consumes mass merchandise or uses loyalty schemes.
Data Packs are designed to provide quick and easy insights into different areas and sectors of Profiles data, having relevant analyses only a few clicks away. Data Packs can be used by new and experienced users alike to explore commonly used variables and analysis using Profiles data.
Data Packs are developed iteratively and will continuously be expanded putting different areas and sectors of the data into the spotlight.
The Retail data pack released today includes 6 decks which cover:
The decks will appear as ‘Owned by YouGov’ from the 2021-10-31 Profiles and Profiles+ US datasets onwards to all dataset users
If you have further questions on the above please direct them to your YouGov contact.